Role: Creative Designer, Digital & Print Production
Design for a positive virtual experience.
BEING A TEENAGER IS HARD. EMPOWERTEEN WANTS TO HELP.
A wellness program that arms teens and tweens with the necessary skills to take care of their mental and physical health.
At the height of the pandemic, the non-profit was more important than ever before. But navigating an entirely virtual shift proved difficult. Through collaboration with the program director, I envisioned creative solutions through product, print, and packaging designs that brought the fun, playful nature of Empowerteen back into this new experience.
ACTIVITY BOX
Postcards, bookmarks, stickers and labels that came together for a fun activity box mailed to each participant's house. Over Zoom, Empowerteens completed the games and DIY crafts they received together. As the only designer that summer, I organized production logistics and put boxes together by hand.
T-SHIRT
The Empowerteen T-Shirt features the program's original "E" logo with their word of the summer: perseverance.
