Bringing the landscape into the museum.
Roles: Brand Redesign, Logo Design, Print Design
CONNECTING PEOPLE WITH THE LANDSCAPE
A deep sense of wonder and appreciation for the high desert landscape is what this museum was built on and continues to uphold through their immersive educational programs, exhibits, and events.
The High Desert Museum needs a visual identity that reflects this.
THE REBRAND
The landscape was brought into The High Desert Museum’s visual brand identity, ensuring their signage and visual communication material harmonize with the foundation of their purpose.
This new look brings the museum into the present, redefining them as a more modern museum that contemporary Oregonians find compelling and welcoming.
Old vs New Logo Comparison
Color Palette
Typography Choice
Museum Brochure
A MOUNTAIN SILHOUETTE MOTIF
This brochure and other print material features a repeating cut-out shape that mirrors the mountain silhouette of the museum's logo, creating a sense of unity.
THE DESERT SAGE SOCIETY
Membership cards and thank-you notes for museum donors, who receive special invitations to events and complimentary access to all museum exhibits. Elegant minimalism and soft colors create a visual aesthetic that makes society members feel appreciated.
