My Role: Lead Website & Brand Identity Designer, Graphic Artist
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Lead Development: Kayla Meeko & David Wallace
Content Development: Kayla Meeko & Stacey McCormack
A website as innovative as the products it represents.
Globe Trekker's original site was outdated, unintentionally eclectic in design, and difficult for consumers to navigate. While they came to us with a logo, they didn't have a consistent visual identity that aligned with it.
The Goal:
A more modern, professional website that enables users to understand Globe Trekker's products and who they are in visual terms (original site was mostly text). They also requested an interactive builder feature that users could use to customize their own campers.
After speaking with the founders of Globe Trekker and discussing their business's identity and needs, we collectively decided that we wanted to convey a sense of innovation, adventure, quality, and care.
